PLEASE [LET US] CONTROL YOUR WORLD!
Well, we’ve been saying it all along, “ASID, what planet are you on?” Their use of member dues to push their elitist licensing scheme is out of touch with the position of the majority of interior designers. And not just across the country, but even within their own organization where the majority of their paying, practicing members – the so-called “Allied” (“un-professional”) members don’t even meet the arbitrary qualifications they wish to impose on the entire design community!
Now, in a truly desperate attempt to stop the hemorrhaging of designers who are flowing away from ASID:
1. Because of the economy (their dues/legislation assessment of nearly $450 per year are among the highest of any design association), and/or
2. Because they vehemently object to having their own dues used to fund legislation what will harm them,
ASID has sent a mass-distribution flyer to designers inviting them to:
CONTROL YOUR WORLD.
JOIN OURS.
JOIN ASID.
But what the flyer should have said is:
LET US CONTROL YOUR WORLD.
JOIN OUR PLANET.
JOIN ASID AND FUND YOUR OWN DEMISE.
So who will inhabit their planet? Not the so-called “decorators” (any interior designer who is not NCIDQ-certified)! Goodness, no, it’s a planet where only Wannabe Architects are welcomed and respected.
Are you one? If not, perhaps Planet ASID is not for you. . .
PLEASE COME BACK!
A mass email was simultaneously distributed to former Allied ASID members, begging them to return to the old and limping mother ship. Are they kidding? These highly successful and talented designers left ASID because they were tired of being treated like second class citizens. How gracious of ASID to allow their Allied category to tag along with their “professional” members as they “continue to develop their interior design career.” In other words, as they progress towards all becoming NCIDQ Stepford wives (or husbands).
“What separates the truly great designers from the mediocre is artistic vision, not a superior ability to place air conditioning units where they will not obstruct wheelchair access.”[1]
ASID’s solicitation to former members claims they “have a track record of taking concrete steps to support designers on a national and local level.”
More like they put concrete shoes on their Allied members and throw them overboard into the proverbial licensing river!
AN ORGANIZATION IN DECLINE?
We’ve heard from ASID members across the country that chapter memberships are down approximately 50%…
We’ve even heard about comments allegedly made by ASID’s national leadership admitting that they are “struggling.”
They are offering a $100 discount for people to join now or take $100 off the reinstatement fee. Such a deal! For a limited time, it will cost only $350 instead of $450 to get yourself put out of business and/or placed at an unfair competitive disadvantage. If you’re considering this “deal” all I can say is I have a bridge I’d like to show you.
According to an unbiased, third party online website tracking company, a comparison of the number of unique visitors to the ASID website for 2009 vs. 2010 has shown a considerable decline, some months nearly reaching a 50% decrease.
Based on these statistics and the large number of the designers who forwarded me the recent ASID solicitations with comments like, “when hell freezes over,” “yeah, right,” “they must really be desperate,” “I’m not going to renew,” and the like, I’d say these two latest campaigns which frantically attempt to pull the design community back into their hemisphere lacks the gravitational pull necessary to accomplish this feat.
Perhaps it’s not Planet ASID at all, but just a nebula (a diffuse mass of interstellar gas).

Patti Morrow, Director
[1] IDPC Amicus Brief in Locke vs. Shore, No. 10-11052EE (11th Cir). 2010 available at
http://www.idpcinfo.org/Amicus_Brief_of_Interior_Design_Protection_Council_.pdf